WHO WE ARE
At Wire, we're on a mission to revolutionize secure collaboration, making privacy the foundation of modern communication. Join us to play an important role in our dynamic team.
Wire is the leading end-to-end encrypted communication platform, trusted by businesses, critical infrastructure providers, and governments worldwide. We prioritise privacy as a fundamental right, delivering the most secure communication experience across various industries. Our cutting-edge encryption technology and robust security measures have made us a trusted partner in the technology, finance, healthcare, and government sectors. If you're passionate about redefining secure communication and want to be part of an innovative team, join us as a Digital Marketing Manager to help design, build, and execute programs that create and capture demand for our business. Together, let's build a world where privacy and security shape the future of communication.
YOUR CHALLENGE AT WIRE
Get ready to play a key role in our Marketing Team. You will work closely with operations and other teams regularly.
As a digital marketing manager, you will be a driver of paid digital marketing efforts supporting our PLG and sales motions to drive and capture demand and revenue growth, by designing, implementing, measuring, and optimising scaled digital campaigns across user segments and funnels. You will create a strong paid marketing program by focusing on user experience and channel optimization. In addition, you will be responsible for overseeing search engine optimization (SEO) to optimize organic marketing performance.
Maintain, execute, and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, and other important account metrics with Google Ads and other search platforms.
Provide recommendations for optimal strategies for most relevant keywords, campaign structuring, targeting, display network, etc
Provide and implement creative copy recommendations and graphical ad templates.
Leverage first-party and third-party data for targeting and insights
Manage and optimise keyword lists. Continually review and update performing and non-performing keywords. Optimise keywords in multiple campaigns to drive performance.
As appropriate, negotiate and form relationships with media partners to acquire cost-effective marketing placements.
Conduct post-buy analysis and reconciles invoices with all media to ensure our partners are delivering what’s contracted.
Maintain data integrity within Google Tag Manager
Manage and maintain data integrity with Google Analytics 4 (GA4) reporting
Implement and optimise day-to-day management of budgets and bids
Keep pace with search engine industry trends and developments.
Collaborate and manage with content marketing and other teams to ensure sound SEO strategies
Generate, analyze, and present weekly and monthly reports to determine the areas of improvement
Build reporting that can be used for attribution, and predictive modeling.
Provide metrics against targeted KPIs (e.g. ROAS, CPA, CPC goals)
WHY WIRE?
Join a market-proven (>1,000 customers) company and drive Wire to become the worldwide market leader.
Enjoy a yearly education budget of 1000 EUR to strengthen personal capabilities.
With an Urban Sports Club subscription, stay balanced and mentally and physically healthy!
Work from a beautiful office in the heart of Berlin or choose a mix of working from anywhere vs. spending selected days together in our office to connect on a personal level
Enjoy fresh breakfast in the office, daily fruits, snacks, free soft drinks, and the world's best Barista coffee machine.
Wire is an equal opportunities employer and does not discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, or race.
If you are a Digital Marketing Manager with a proven track record of driving digital marketing, we encourage you to apply and join our dedicated team at Wire.
CONTACT
Have we caught your interest? Apply here or send your questions to jobs@wire.com.
We look forward to hearing from you!
About us
We're building a secure, easy-to-use, and feature-rich communication tool with the latest technologies. We don't just create software — we're also impacting national and international committees. Our research and development occur at our Berlin headquarters and other locations in Europe and the USA, where we embrace diversity and adhere to the strictest data protection standards. We see regulations as a foundation supporting our commitment to secure our customer's communication.
