WHO WE ARE
At Wire, we're on a mission to revolutionize secure collaboration, making privacy the foundation of modern communication. Join us to play an important role in our dynamic team.
At Wire, we're on a mission to help customers protect what matters by driving open innovation and providing the most secure and easy-to-use collaboration platform. Join us to play an important role in our dynamic team. Wire is bringing a cutting-edge secure communications solution to the marketplace and as our business grows we are expanding and refining our commercial organisation. If you're passionate about redefining secure communication and want to be part of an innovative team, join us as a Content Marketing Manager to help design, build, and execute programs that create and capture demand for our business. Together, let's build a world where privacy and security shape the future of communication.
YOUR CHALLENGE AT WIRE
Get ready to play a key role in our Marketing Team. You will work closely with sales, product, and other teams regularly.
As a content marketing manager, you will be responsible for creating and curating high-quality, engaging content and owning and driving our primary social media channels. The content stream that you manage and generate will add value for prospects, customers, sales, and other business stakeholders. You will ensure that Wire content builds brand and problem awareness, engages the buyer journey, and supports our sales plays. In addition, you will be responsible for overseeing search engine optimization (SEO) to optimize organic marketing performance.
Content Strategy: Develop and execute a comprehensive content strategy aligned with our brand voice, market segments, technical audience, personas, and customer journey.
Content Creation: Produce various types of content, including blog posts, sales materials, whitepapers, ebooks, case studies, infographics, videos, and social media posts and social-optimized content formats (carousels, short videos, etc.) - with the support of our Design team.
Social Posting: You will own our social media channels, ensure that we have a consistent flow of engaging organic content, track and report on channel growth, engagement, and other key metrics.
Spokesperson Development: You will provide the support to unlock the potential of our key spokespeople across the organisation, helping them become consistent and potent content co-creators and social posters.
SEO Optimization: You will be a key partner in executing our SEO strategy along with our digital marketing manager. You will consistently optimize content for search engines to improve organic search rankings and drive qualified traffic to our website.
Content Calendar: Manage a content calendar to ensure a consistent and timely flow of content across all channels.
Audience Research: participate in research together with product management, product marketing, and other stakeholders to understand our target audience's needs, preferences, and pain points, and tailor content accordingly.
Content Curation: Ensure key content is regularly reviewed, stays relevant, and is properly versioned.
Analytics & Reporting: Develop test & learn strategies, track and analyze content performance, share and ensure utilisation of learnings.
Continuous Improvement: Stay up-to-date with the latest content marketing trends, tools, and best practices, and continuously refine our content strategy based on data-driven insights.
WHY WIRE?
Join a market-proven (>1,000 customers) company and drive Wire to become the worldwide market leader.
Enjoy a yearly education budget of 1000 EUR to strengthen personal capabilities.
With an Urban Sports Club subscription, stay balanced and mentally and physically healthy!
Work from a beautiful office in the heart of Berlin or choose a mix of working from anywhere vs. spending selected days together in our office to connect on a personal level
Enjoy fresh breakfast in the office, daily fruits, snacks, free soft drinks, and the world's best Barista coffee machine.
Wire is an equal opportunities employer and does not discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, or race.
If you are a Content Marketing Manager with a proven track record of driving content marketing, we encourage you to apply and join our dedicated team at Wire.
CONTACT
Have we caught your interest? Apply here or send your questions to jobs@wire.com.
We look forward to hearing from you!
About us
We're building a secure, easy-to-use, and feature-rich communication tool with the latest technologies. We don't just create software — we're also impacting national and international committees. Our research and development occur at our Berlin headquarters and other locations in Europe and the USA, where we embrace diversity and adhere to the strictest data protection standards. We see regulations as a foundation supporting our commitment to secure our customer's communication.
