WHO WE ARE
At Wire, we're on a mission to revolutionize secure collaboration, making privacy the foundation of modern communication. Join us to play an important role in our dynamic team.
Wire is the leading end-to-end encrypted communication platform, trusted by businesses, critical infrastructure providers, and governments worldwide. We prioritise privacy as a fundamental right, delivering the most secure communication experience across various industries. Our cutting-edge encryption technology and robust security measures have made us a trusted partner in the technology, finance, healthcare, and government sectors. If you're passionate about redefining secure communication and want to be part of an innovative team, join us as a Demand Generation Manager to help design, build and execute programs that create and capture demand for our business. Together, let's build a world where privacy and security shape the future of communication.
YOUR CHALLENGE AT WIRE
Get ready to play a key role in our Marketing Team. You will work closely with sales, operations, and other teams regularly. The ideal candidate for this role has a strong foundation in B2B demand capture tactics that can be implemented both for a product-led growth (PLG) motion as well as experience in targeted, custom ABM programs that generate interest and demand and/or expanded use in the upper enterprise market.
The primary goal and KPI for this role is to create a high-quality pipeline, primarily focused on enterprise target accounts (ABM) but also covering a PLG motion targeted at small and medium-sized businesses. You will work closely with product marketing, revenue operations, and enablement, and sales to create an aligned strategy, then develop and deliver campaigns that grow brand and problem awareness, create positive engagement, generate demand, and capture demand as a revenue pipeline.
You will continuously evaluate the performance and ROI of campaigns, using quantitative and qualitative data to iterate and improve results. You will take advantage of appropriate optimization methodologies and techniques to maximize results. If you have a data-driven mindset, possess exceptional skills, and thrive working in an innovative, fast-paced environment, this role is for you.
Collaborate cross-functionally to create and gain consensus for cross-portfolio GTM plans, ensuring that there are always clear targets, audiences, personas, and messaging/value frameworks to support demand generation and demand capture programs.
Develop and execute a comprehensive, data-driven demand generation strategy primarily to drive new business acquisition, but also over time to foster account upsells. Define and manage program tactics (digital marketing, email, field marketing, affiliate/advocate marketing, events), budgets, and performance targets.
Build and maintain comprehensive and accurate account profiles and contact data that is aligned with joint marketing and sales audiences, personas, and GTM goals.
Continuously optimise performance. Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
Own the end-to-end execution, measurement, and reporting on demand generation programs.
Work closely with RevOps to develop and refine attribution models and recurring reports and dashboards.
Communicate program results to cross-functional stakeholders.
WHY WIRE?
Join a market-proven (>1,000 customers) company and drive Wire to become the worldwide market leader.
Enjoy a yearly education budget of 1000 EUR to strengthen personal capabilities.
With an Urban Sports Club subscription, stay balanced and mentally and physically healthy!
Work from a beautiful office in the heart of Berlin or choose a mix of working from anywhere vs. spending selected days together in our office to connect on a personal level
Enjoy fresh breakfast in the office, daily fruits, snacks, free soft drinks, and the world's best Barista coffee machine.
Wire is an equal opportunities employer and does not discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, or race.
If you are a Demand Generation Manager with a proven track record of driving demand, we encourage you to apply and join our dedicated team at Wire.
CONTACT
Have we caught your interest? Apply here or send your questions to jobs@wire.com.
We look forward to hearing from you!
About us
We're building a secure, easy-to-use, and feature-rich communication tool with the latest technologies. We don't just create software — we're also impacting national and international committees. Our research and development occur at our Berlin headquarters and other locations in Europe and the USA, where we embrace diversity and adhere to the strictest data protection standards. We see regulations as a foundation supporting our commitment to secure our customer's communication.
