WHO WE ARE
At Wire, we're on a mission to help customers to protect what matters by driving open innovation and providing the most secure and easy-to-use collaboration platform. Join us to play an important role in our dynamic team. Wire is bringing a cutting-edge secure communications solution to the marketplace and as our business grows we are expanding and refining our commercial organisation. If you're passionate about redefining secure communication and want to be part of an innovative team, join us as an Email Marketing Manager to help plan and execute campaigns that create and capture demand for our business. Together, let's build a world where privacy and security shapes the future of communication.
YOUR CHALLENGE AT WIRE
As our Email Marketing Manager, you will play a crucial role in converting leads into customers through targeted email, outbound, and ABM (Account-Based Marketing) campaigns. Working closely with sales, demand generation, and product teams, you will execute multi-channel campaigns that engage enterprise buyers across long and complex sales cycles.
If you have a data-driven mindset, possess exceptional skills, and thrive working in an innovative, fast-paced environment, this role is for you.
Key responsibilities of the role include:
Lead Nurturing & Multi-Channel Campaigns
Develop and implement email, ABM, and outbound campaigns tailored to different industries, buyer personas, and funnel stages.
Leverage LinkedIn, direct mail, and paid retargeting alongside email to engage decision-makers effectively.
Design data-driven nurture workflows in HubSpot, improving engagement and conversion rates.
Align email and outbound strategies with sales-led and product-led growth initiatives.
Marketing Automation & ABM Execution
Build highly personalized sequences for 1:1, 1:few, and 1:many ABM outreach campaigns.
Optimize lead scoring, segmentation, and data enrichment within HubSpot and LinkedIn Sales Navigator.
Work closely with sales and SDR teams to optimize the marketing-to-sales handoff.
Performance Optimization & Analytics
Track, analyze, and improve email and outbound KPIs such as open rates, reply rates, conversion rates, and pipeline contribution.
Conduct A/B testing on subject lines, messaging, and CTAs to drive higher engagement and conversion rates.
Provide data-backed insights to refine campaign strategies continuously.
Freemium & Product-Led Growth (PLG) Marketing
Partner with the product team to execute banner campaigns in our freemium product, optimizing for activation and conversion.
Leverage freemium usage data to trigger highly relevant email sequences that guide users toward paid plans.
Collaboration & Cross-Functional Initiatives
Work closely with sales, product, and demand generation teams to align marketing initiatives with revenue goals.
Support broader marketing campaigns, including webinars, content marketing, and paid acquisition efforts.
CONTACT
If you’re ready to make an impact and contribute to the success of Wire’s customers, we’d love to hear from you! Please send your application or any questions to
jobs@wire.com.
We look forward to welcoming you to our team!
About us
We're building a secure, easy-to-use, and feature-rich communication tool with the latest technologies. We don't just create software — we're also impacting national and international committees. Our research and development occur at our Berlin headquarters and other locations in Europe and the USA, where we embrace diversity and adhere to the strictest data protection standards. We see regulations as a foundation supporting our commitment to secure our customer's communication.
